It's definitely an example of hypocrisy. To put it in prison terms, OKC is pursuing punishment rather than rehabilitation. If you're really about bringing people together and love, then you should be promoting trying to change peoples' minds to make them more inclusive, not blocking them altogether. Being hateful back at them simply reinforces their beliefs, and gives them a martyrdom story to pass on to like-minded people: "they say they're for love, but declared me an enemy and wished me failure". Making enemies of demographic groups divides people, pretty much by definition.