Facebook CEO Zuckerberg's Base Salary Set at $1

It's always misleading when a CEO has a "$1 salary", because of the options. Options are very valuable lottery tickets for the CEO of a public corporation; they can be valuable due to inflation or because the stock market as a whole went up, even if the stock underperforms.

In other news Zuckerberg's exercised $3.3 billion in stock options last year alone. The $1 salary gimmick allows to advertise frugality for rest of the staff however.

This is normally the sign of massive underperformance of the CEO ...

Any examples? I only know of successful CEOs doing this for two reasons:

1. Good PR because many people think "wow he/she isn't greedy". Though they don't realize that there is a financial benefit. See #2.

2. All income is taxed at capital gains which is significantly lower than the tax rate for wages.