You'll do more to awaken Apple by not using their device at all. Not only is that -1 for them, it's +1 for one of their competitors. Not using the app store deprives them of very little money (even if you spend $100 at the app store they are netting just $30). Not using the device at all is a loss of thousands of dollars (partly AT&T, partly Apple, but both companies will take notice very quickly if people start dropping like flies).