Beware the surveillance reform Trojan horse: what's not in the new NSA laws?

I honestly don't understand why legislators are allowed to name their bills instead of giving them just a serial number. Every time a controversial bill has a name, it almost invariably contains within it goals which are diametrically opposed to the title it is given.

"End Bulk Collection Act" "Patriot Act" etc.

The moment a bill gets a name like that, you can be sure that people are not voting on it based on its content, but on its title. It's like a tl;dr, but false.