"Monetization" is a bastardization of a term that was necessary to describe how non-profitable companies could somehow make money from giving away their product for free -- usually by abusing the userbase they're handing the free product to.
See the second paragraph: http://en.wikipedia.org/wiki/Monetization
I think what you meant to say is:
"Oculus has a clear product that they will sell for money, because that's how businesses that actually sell products to their customers survive".
This is a major reason why the Facebook buyout is so terrible for a product company. Facebook doesn't know how to make and sell a product that isn't their own users.