I am really hoping that your right, that it is them becoming a tech conglomerate rather than trying to integrate with their other products. But what worries me still, is I don't see a future where Facebook will keep the Oculus as a open system. If it's successful there is no doubt they will try to own the software/services with it - they won't just sell the hardware, then let PC developers (and open marketplaces, like Steam) get all the profit