Norvig's Law
norvig.com
norvig.com
Everyone has a PC ==> PC is not growing ==> The PC is dying. Everyone runs Windows ==> Windows isn't growing ==> Windows (and Microsoft) are dying. Everyone has a Facebook account ==> Facebook cannot grow much more ==> Facebook is stagnant and no longer interesting.
Maybe this is one reason why Facebook are so eager to buy smaller, growing social networks like Instagram and Whatsapp: It almost allows them to count the same users twice or three times.
As stated, it's either ambiguous or false. If it actually means penetration will never again double from the peak percentage it reached which was >=50%, it's trivial and uninteresting... if it doesn't imply that, then yeah, it's just incorrect.