FWIW, I thought for a while about whether or not to approve that comment due to it's flamewar-factor, but I approved it so I could write this response:

"Ehhh I wouldn’t go so far as to call him a “prick”. Yeah he certainly could have gone through our blog and read up on Ramen. He could have clicked on our project page and watched our video. I think the point of Peek, though, is that you can’t tell a visitor that their first impression (and/or their first confusion) is _wrong_. I think he brings up a lot of completely valid points about our homepage. We haven’t put enough energy into making our homepage something that succinctly describes what we do. He called us out on it. I give him kudos."