Well, if I was looking for information on how Ramen worked, a generic link in the footer called "Project Page", under the equally generic heading "Product" is not the first thing I would click. And if I eventually got there, and saw what looked to be a page intended for backers (it has a blurb and options to back at $2.00, $10.00, etc.), I probably wouldn't notice the "How it Works" section buried three screenfuls down the page.
1) I am looking for "Contact Us"
2) I need some piece of information so badly I am willing to dig around the website for 10+ minutes, after which I will start looking at the footer, at the HTML (in case there are collapsed menus), searching Google with "site:www.thesite.com"... This level of dedication is reserved for financial institutions, and government.