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Just out of curiosity why do you say that turning into a custom software development shop is a waste of talent?

Granted yes I'm very much with the rest of the HN community that we should concentrate on making products and all.

Well, I don't think it is a general rule, in my comment I was referring exclusively to my experience with the group of people I was working with. These were very talented engineers with a great product idea, yet the whole thing finally deviated into doing whatever so that we could pay the rent and the bills. The guy who is still running the company is doing great, nevertheless the company never sold the product we originally envisioned nor it evolved from that concept.

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