I agree, Sony has produced some excellent products and some of their laptop designs have made me very tempted to purchase their PC products in the past.
I own a few Sony products, but I tend to flinch a little with any Sony product that: (A) Probably has a DRM scheme associated with it (as most e-readers do, I assume this one does as well). or (B) Requires me to plug it into my PC and install Sony produced software.
It may have been a long time ago, but I tend to be one of those guys where trust is easy to establish, easy to break and serious loss of trust is nearly impossible to recover from. The Rootkit Incident was a serious loss of trust to me, so I'll steer clear for now. It's too bad, even at $1100, it'd be worth it to handle my collection of printed-to-pdf notes, documents and books.