Whatever’s Best For The People, That’s What We Do
medium.com
medium.com
Also, Dustin Curtis seems to forget (or not understand) that Facebook is the same company that made a decision to implement AJAX at the expense of pageviews, at a time when that decision was highly controversial (the era of the Empire of MySpace). You can ding the management at Facebook for a lot of things, but this really isn't one of them.
The bigger story, really, is that poor people use Facebook on a computer, and thus that is where web-based experience optimization is focused. If you don't have a smartphone, or your smartphone sucks, you're going to be on the web; otherwise, why aren't you using your iPhone or iPad? (And remember, that's where Facebook derives a majority of their revenue -- so if there's going to be a conspiracy, it's going to be a conspiracy to get you to stop using the website, and to buy a high-ad-revenue-generating iPhone). Welcome to the wacky user landscape of 2014, where the Web is for nerds and poor people.
I like that Julie used Medium for her thoughts, rather than a Facebook post. Experimentation with others' products and services is super cool.
It's just another media query.
Why can't 27 inch/high res/super duper screens get the awesome layout, and shitty "poor people" screens get the shitty layout?
Toggling between two completely different newsfeeds based on screen size is not responsive—it's inconsistent.
If you don't agree, check out how different the old and the new feed are.
If facebook was set on using media queries, im sure they would have kept the same general design but just optimised layout and spacing for different screen sizes.
Media queries don't fix everything.
The design can change quite drastically using media queries. I can look at facebook for about 2 minutes to see how they could improve at different sizes.
I did not mention one problem—I alluded to many. What about the problem of people not clicking links? What about the problem of users not understanding how to navigate to events? How about lack of awareness of which of your friends are online? Etc. etc.
Media queries fix exactly one problem. The size and position of elements on different sized screens.
There are thousands of other things to evaluate in a design that have nothing to do with that. I realize you're focused on this specific issue, but Facebook has to worry about all of them at once.
Media queries don't fix everything.
All of those problems are still their, I was responding to the point made in the post, that they couldn't ship the awesome design, because there are people with little screens... That is what responsive is for, meaning they could have shipped exactly what they shipped PLUS the awesome design (that they themselves, said was awesome).
So yes, media queries fix exactly their problem, as they had two designs that they liked, but one was only good for big screens, the other for little screens.
To put it more bluntly they had already solved all the other issues (and more) you talked about... just the screen size was the only problem (cited in that post!)
How do you know? She's a director, and by definition totally in bed with the leadership. Would she publicly admit to decisions made in favor of ad revenue and against what's best for the user? Why didn't she, as Product Design Director, or anyone else at Facebook argue for defaulting to stronger rather than weaker privacy settings, or object to the undermining or even ignoring of previously made privacy choices under the guise of new feature releases? And if she or anyone did, and they were shot down, would she tell us?
So many people trusted Colin Powell, including much of the world after his U.N. testimony. Look where that got us. (What Colin Powell Knew and What He Said: http://www.huffingtonpost.com/jonathan-schwarz/colin-powell-...) [And no, waterlesscloud, I'm not comparing "the design of the Facebook newsfeed to the Iraq War," I'm making a point about trusting people with a conflict of interest and/or loyal to the party under question.]
Dial it down a bit, please.
This is what's wrong with society today. Assumptions that are both wrong and sexist. Good job sir.
However it is a really unfortunate phrase to use where the group is mixed gender. Especially so when it's an imbalanced mix, such as very few women.
(I think everyone should get a small stack of "Yikes did I really say that?" chips. Only after someone runs out of their chips should we bring out the pitchforks and enjoy ourselves a nice cathartic public shaming spree.)
Is it a org-wide policy at Facebook that the relevant product / operations head respond to criticism leveled at Facebook in private forums?
Are employees required to proactively defend their decisions, on private / public forums?
Is this the raison d'être for PMs at Facebook?
The reason I'm curious is that I have never seen a Facebook employee ever admit a flub here on HN. They mostly surface here to reaffirm the company position.
I don't know if the employees realize it or not but for the most part, this kind of spineless defending - and I have observed it on more than one occasion - appears to outsiders as virtue-less boot-licking.
I hope that the Facebook employees know that they are allowed to have differing and contrasting opinions.
Just because their founder doles out hundreds of millions of dollars to nameless causes and charities with unaccountable outcomes, does not mean that his every strategic move is unimpeachably virtuous, made with the best intentions of the user-base in mind.
Forsaking their reputation to salvage their founder's self-serving acquisitions might seem great now.
But these kinds of self-inflicted character-assassinations are bound to haunt the careers of the employees, in the long run.
I would advise Ms.Zhuo to think twice before coming to the defense of her founder especially in such nakedly crony-corporate-land-grab decisions, especially when she knows full well this kind of thing is indefensible and not in the interest of the public.
low end Android and Nokia handsets cost less than the cheapest PCs and Laptops.
I'm not going to get all conspiratorial on you, but to pretend like someone blogging on the Internet is being completely candid about their work? C'mon.
One thing I want to understand is if the concern is about accommodating people on less-than-the-latest tech or smaller screens, etc. then we've solved largely for that via responsive design. It's not hard to detect that I have enough real estate to support having a 2x larger photo in my feed. Why not adjust as needed?
There is not a sentence in this article that does that.
"The old design we tested last year would actually have been positive for revenue."
Neither the old design nor the design dcurtis mentioned are current.
But the current design is more similar to the old design.
She is pretty clearly referring to the redesign from 2013 versus the design before that.
"After an investigation into the problem by Facebook’s data team, they discovered that the new News Feed was performing too well. It was performing so well from a design standpoint that users no longer felt the need to browse areas outside of the News Feed as often, so they were spending less time on the site."
> The old design was worse for many of the things we value and try to improve. Like how much people share and converse with their friends. [old design: http://img.svbtle.com/gpnggaky8d1gog.jpg]
The "only icons" on the left + "icons AND text labels" for "Share/Like/Comment" + much higher text density on the right constantly shift your thinking form "photo/visual" to "reading/writing", it mind-fucks you in a very subtle way, so your brain ends up focusing on the only thing that makes sense: (a) the overall visual structure (that was beautifully designed, I admit) and (b) the photos.
If you want user engagement beyond the "click like" level you need to focus people towards the "reading/writing/verbal" mode of interaction. Like, if you have to read a button's label to know what it does, this puts your mind into "reading mode" so the comment that immediately follows the link/button has more chances of actually being read and of the people actually writing a reply instead of just clicking a like and staring at a cute picture. They really got this right (either through someone's insight or metrics, I dunno) with the "Like Comment Share" links - getting rid of the icons pushed you more towards "text/words mode" thinking, which is exactly the mode you need to be in to actually post a comment, and a comment is more content so it will be a positive feedback loop for even more and so on.
(Also, another obvious bad idea was the left bar - while theoretically good for screen estate, it's essentially "mystery meat navigation" to unsophisticated desktop users. Also it puts less focus on the Apps. Also by putting the active contacts list in the bottom left corner pushes them out of your mental focus.)
EDIT+: ...now that it really got me thinking of it, I can't believe how incredibly bad the "old new" design was. How did they even chose to deliver that? It looked like textbook "design driven design", it didn't focus at all on how the users think and what they actually do on Facebook.
But the "photo/visual" vs "text/reading/verbal" switching it imposed on you was obvious in it at the beginning. I know, this is not something that pops up as a "big red flag" to most other UI/X people, but to me it really does. Take HN as an example: the text only interface keeps you in the zone and focused on actually reading peoples' comments and replying meaningfully to the. Take http://www.microsoft.com/ as another one: the pictures swallow your focus and they make it very hard for you to actually read the link texts and decide what to click on to get to what you wanted. Also http://www.bing.com/ - you use it to search for text, but it bombards you with pictures, so you may actually end up getting worse search results not (only) because the search engine is worse, but because you mind is not "words focused" anymore and you fail to come up with more appropriate search phrase. Also compare https://www.ruby-lang.org/en/ and https://www.python.org/ on one side vs. http://www.scala-lang.org/ on the other side (the picture and design totally "unfocus" and disorient your mind so it takes you longer to find the relevant content, like "top language features" even if they are right there on the landing page and very well explained too).
And looking good and working well are two completely different things.
Indeed they aren't, but who do you think designers interact with on a day to day basis? I think that the tech community's thoughts are important as they influence other tech people's thoughts and, therefore, might shift them away from reality.
> And looking good and working well are two completely different things.
Again agreed, which is why using metrics is a sound approach. You just have to make sure you're using the right ones.
It's a classic UX design problem: insular critique led the design in a certain direction, everyone loved it because it was pretty and "content focused." Then someone pointed out the user testing results, and probably used data to support an argument about how it didn't actually work that well, which made a whole bunch of people go "oh yeah, huh" and finally it fell flat.
Happens all the time. This blog post was spot on, and I found nothing unusual about it.
The unusual part is that an organization as large as Facebook had the ability to stop the momentum of a very large project because it wasn't that great. That's a lesson to take to heart.
How am I supposed to make myself feel superior now?
What Colin Powell Knew and What He Said: http://www.huffingtonpost.com/jonathan-schwarz/colin-powell-...
> Graph Search will now let some members uncover status updates, photo captions, check-ins, and comments.
Seems it's still not available for everyone, at least it doesn't work for me. Good thing it's finally coming though.
[0] http://www.cnet.com/news/facebook-expands-graph-search-to-le...!
Show what the feed looks like with a news stories posted by a few people (fortunately FB is now smart enough to coalesce them), a bunch of moronic memes, one line stupid text, and a few long posts with ~100 comments with lots of debate, and that's more representative of my facebook newsfeed.
You likely remember that people were upset en masse with design changes of Facebook. However, if you get a new style change and none of your friends have it, your venting comment either gets lost or you won't write one at all, seeing as nobody else complains. Then a second person gets the style change and again, seeing no complaints himself, he is much more likely not to complain.
I'm surprised this topic (complaint control through trickery) isn't addresssed as often.
It seems to me that it is hard to test whether the random rollout just aims at preventing server crashes or it has behavioural connotations as well.
A slow roll out does allow you to catch the inevitable 1.0 bugs before too much damage is done.
Also, at least in the past, FB used to roll out redesigns to groups that were relatively isolated from the rest of the graph like New Zealand.
Why can't Facebook adapt the news feed to be the best for each individual, both content wise and design?
I have a 27" screen, why degrade my experience, as a minority when you are completely capable of enhancing it. Enhance the 11, 13 and 17 inch screens too, and let us all have the best experience possible.
The idea that the majority should be the only number worth optimizing is one that should be completely dismissed.
No matter how big you get, coordination between products is a hard problem to deal with (more social than technical).
Each news feed is totally personalized. This is done without having to worry about maintaining "N" feeds, it's built into the system, built into the approach.
Why is the design something that needs to be fragmented into buckets? This is a broader choice, accepting that all users need to be on some defined path.
You can measure and improve metrics without being concerned about the particular CSS file being delivered to each person.
The old design did not work across a set of devices. The new design works across a greater number of these device.
Please suggest an alternative.
note: device could mean anything from phone to small netbook.
Being able to save and display options or settings has been done...at scale.
I do find it a little ironic that JZ has taken to Medium to say this, since that platform shares a lot of the visual sensibility with the old FB feed - titles sitting inside the image frame, minimalist icon-driven design and so on.
Lots of software development is hard. Whilst maintaining one interface is easier, they already serve and maintain different interfaces (Android, iPhone and web). What's another subset or two for the web? Responsiveness can only do so much. The article makes out as though the majority of users are using 'legacy' hardware... even if that were the case, there's still hundreds of millions of people that are using decent screens, peripherals etc, which they're not doing "whatever's best for the people" for.
Whether it would produce more engagement, who knows.
So, you can try to roll out a layout that makes the "News Feed all about the content" (wtf?), but you can't design the love back in.
People are dropping facebook. It's just becoming a worse user experience each time they change anything.
One of their objectives is to keep expanding their user base. This feature is crucial to be in a visible place on the screen. Also quite useful for users that have just joined Facebook.
And about:
> random stories "Top stories" rather than sorted by date
It's a known fact that when you add randomness to the action -> reward relationship, addictiveness significantly increases. (it's not intuitive, but has been proven on everything from rats to humans!)
I stopped using Facebook "personally" some time ago, but I admit that they know their shit and do it well. Whether they do it by brute-force metrics or they have some really smart UI/X evil geniuses, I don't know, but it's well done!
But nobody has successfully applied this to commercial UI/X design yet. Maybe because people are not sophisticated enough to appreciate choice when it comes to apps/websites. Or maybe because they are so overloaded that making them make any choice actually scares them away and drops the retention/click-through/interaction/etc. numbers. Then again, if would work, the company successfully using this would get a monopoly in their field instead of naturally sharing the user base with other competitors simply because the users don't all like the same things. I kind of like the idea of having 4 different tomato sauces made by 4 different producers, the "letting the market solve the problem" way, so I'm secretly glad the "better way of doing UX/I by numbers" hasn't been well applied in software :)
I have never thought of FB as a bastion of design...and I have not yet been swayed to think or see otherwise.
This speaks to the value FB sees in low-quality, high-reach experiences. Well, this and the WhatsApp acquisition. It's a very mature and reasonable response to Dustin's armchair speculation.
Julie Zhuo
Product design director @ Facebook. Self-professed tyro and lover of food,
games, words. Follow me as @joulee or on www.juliezhuo.com'Novice' as provided by http://www.merriam-webster.com/dictionary/tyro doesn't seem right.
I am using a mac book pro. My request header is yelling at you that I am. Your argument makes no sense, if you agree that you know I am not suffering from the lack of a scroll pad. What about that!
I am not referring to responsive web here.
http://www.aesconnect.com/how-to-turn-off-your-facebook-news...
And, maybe it's just me, but I hate links from medium because on HN they strictly say (medium.com) with no information as to who they are. Much, much prefer personal blog links where there is some context.