> The thing with 2048 is a bit different though. It wasn't just a game craze, it was people playing with algorithms. Making a funny/curious clone of the game had become the game for some.
This is the critical point missed by calling 2048 a clone. Of course it's a clone, and that's what makes it so interesting.
2048, in isolation, isn't that much fun; it captured interest for a while, but what made it gain popularity was being so simple that it lent itself to a hundred variations. Every one of those is, in some ways, more a "clone" of 2048 than 2048 is of Threes, but the meta-game has become fun in ways the game itself isn't. Just look at things like Flappy 2048, or Numberwang 2048.