I'm not sure it's marketing but being in the bubble like was previously mentioned.
Apple has nearly 100% market share with fellow engineers at work.
Sometimes I forget PCs exist until I'm forced to use one (internet cafe, friends home, etc)
Apple has nearly 100% market share with fellow engineers at work.
Sometimes I forget PCs exist until I'm forced to use one (internet cafe, friends home, etc)
So if you are in one of those brackets chances are your company is spending a good chunk of change on you and doesn't mind springing for a nice laptop to keep you happy. But from the other angle there are some 350 million people working in this country who aren't in that space. and considering that something like 76 to 80% of Americans own a PC/Mac that leaves a good chunk of people who lead a significantly different existence than most engineers.
When testing the early OS and apps for the iphone apple purposely cobbled together a machine that was crippled (performance wise) to be representative of how the end product would run from a user experience perspective.
http://www.tuaw.com/2014/03/26/heres-what-apples-first-hacke...