I watched the replay of the Execution talk here:
http://millcomputing.com/docs/execution/
I'd recommend watching all of the talks if you have the time.
In this talk, maybe 2/3-3/4 of the way through, Godard made a claim about performance relative to OOO, 'like a Haswell' or Haswell specifically - can't remember which, and I can't go through the video again right now. He said something to the effect that they would approach performance for {OOO|~Haswell|Haswell} using less power. It was a very general statement, which I took to mean that a Mill family member intended for GP PC desktop use could approach - not match or exceed - performance of a typical GP PC desktop processor while using less power. Which is certainly not something we've never heard before. And I think the statement is coming from theoretical calculation.
As far as difference with Itanium: I don't know anything about processor design, but I am pretty certain the belt concept central to the Mill is not applied in the Itanium/EPIC. I think it's likely that the Mill is intended to support more operations per instruction than Itanium. The other thing is that there is not 'The Mill Processor' - it's more of a design scheme and ISA.