Google and others[Telecoms] are in positions to collect rents on your PI from third parties and G.O.'s. When they[Google] recently learned that the NSA had tapped their unencrypted fiber lines between data centers, they were pissed.

Not because they give a fraction of a shit about you, but because the NSA was stealing their product.

Now they encrypt everything with [very strong] SSL to force everyone to ask/pay for their info.