For a company, overall language adoption, availability of libraries, tools and talent (and I'm not talking about training someone to be productive; sooner or later you need real experts and training an expert is expensive in any language) are extremely important. That's why when choosing between two languages, assuming both are well suited to the job at hand, a company should always pick the one with the wider adoption unless the other is so significantly "better" to trump lesser adoption. And the smaller the adoption, the "better" the language needs to be.
There's no doubt Haskell is an excellent programming language. I'm learning it and enjoying it. But because it has such low adoption rates, it needs to provide benefits that are orders of magnitude higher than other, more popular languages. I guess that for some very particular use cases it does, but I just can't see it in the vast majority of cases.
Hobbyists can afford playing with different languages, and can (and perhaps should) jump from one to the next. Companies can't (or most certainly shouldn't, unless for toy projects); they should pick (wisely) a popular language that's right for them, and just stick with it.
BTW, I think that if a company does want to try a good, though not-so-popular language, it should pick a JVM language, as the interoperability among JVM languages, and the availability of libraries that can be shared among the popular and less-so JVM languages, reduces much of the risk.