10K drops by an individual are no different than an angel investor.
There should be a chip-in-level for crowd-funding campaigns that require the OP to provide some % equity into the project.
They are different. An angel investor is investing - they may lose that 10K. Someone dropping 10K on a crowd funding project is told the rewards they will get up front and receives them when the project is complete.
So far accepted. The difference is that the angel investor buys equity share with their money, while the individual gets a piece of the product if its development and production will succeed.