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> Now Facebook can ad ads featuring your friend's faces in games

Facebook doesn't run ads for the sake of running ads...it requires money to run a social platform that's completely free for a billion+ users. It's unlikely they'll be handing out Rifts for free so they can rely on sales of the devices to generate revenue from the Oculus division.

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Except that hardware has very slim margins, & all the woes associated with shipping a physical product. Ad revenue is cheap & easy.

Hardware is how you deliver eyeballs. It's why android was bought. Oculus will be a medium for delivering eyeballs as will Google Glass.

If there was an alternative to google search Apple would default to that search engine. They don't need the billions they make from Google search being in iOS.

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