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My visits to the promotions tab has been reduced to 0-1 time a month since their introduction. I guess they need to try something to get those visits back?

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Why would Google want to get those visits back? Things in the promotions tab are essentially competing against Google's own ads in Gmail so it probably benefits Google that you don't look at them.

Agreed. Why spend the effort on the new display look then?

Weren't they inserting ads in the promotions tab that look like regular e-mails?

http://www.theverge.com/2013/7/22/4546906/google-uses-gmails...

The plan seems kind of simple here:

- Make the promotions tab nicer.

- More eyeballs for placed advertisements.

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