Lessons from Tinder, the dating app that offends, excludes and pisses people off

Who exactly is Tinder pissing off? I feel like the author is completely misunderstanding one key thing about Tinder: it isn't really a dating app, it's a "hook up" app. Hook up apps have always offended and pissed people off, but I'd say Tinder is doing the exact opposite. They have managed, and this is why I'm so impressed with them, to make what is essentially used for finding sex almost classy. Most women would never sign up for Adult Friend Finder (sorry guys, those ads are lies), and if they did they would certainly make sure no one they knew ever found out about it for fear of being shamed. Yet almost every college aged girl I've talked to has openly signed up for Tinder. The lesson to take away from this, in my opinion, is the subtlety of Tinder. Tinder presents itself as a tame dating app, but it's designed in a way that's used for something else. Because of the way Tinder looks on the outside people are open about using it, even though everyone knows what's on the inside.

Is anyone else distracted by the fact that it is raining on the inside of the screen?