You can't write a blog article about make while comparing it to a bunch of Node.js build tools and not mention the word Windows once. Make is good for you because you're not an open-source project built on a cross-platform development platform. All of your employees use Macs and your servers are Linux. For OS Node projects make is simply out of the question because it is janky on Windows and every makefile ever written is full of bashisms.
Next.