It is one thing to say start your business for the right reasons but this takes it a bit too far. Hope people don't get discouraged.
I know I am being pedantic and this is not adding much to the conversation, but this has been slowly creeping throughout the internet, much more lately, of the use of twitter speak in seemingly unnecessary places. What influenced you to use it? Is this a good way to track the influence of certain social networks, by their adoption of common idioms in other disparate networks? Can we follow through this idea and scrape networks to find where idioms are being generated and pinpoint hot-spots of the internet?
Ah, this is just opening a can of worms for such a simple style guideline, but what are your thoughts on this anyway?