In electric RC heli circles, batteries come along once in a while claiming to use previously unknown techniques to improve the performance of existing cells and a few gullible people buy them. They never deliver on the promises.
People who make (established) battery management circuits understand very well how to care for the cells, and claiming to beat the numbers published by the battery manufacturers by a wide margin is close to announcing an "Ambient Energy" device.
[Edited to poke fun at idea, not person/company.]