How do you DRM a thing like a coffee pod?
arstechnica.com
arstechnica.com
They can simply print a unique QR code on the bottom of each pod, and the Keurig machine could read it with a cheap webcam. The content of the data would be an encrypted message, signed with Keurig's secret key. They sign one unique message for each pod. The machine can remember all the messages it has seen, and refuse to brew any duplicates.
Granted, this isn't impossible to circumvent. The secret key could get leaked, but at least thats a known vulnerability. There is one more obvious weakness: every code can be used once on each machine, and not just the one that brewed the authentic code. IE, if a counterfeit outfit buys one thousand real pods, they could then distribute up to 1k pods to each customer which would act as authentic. Fortunately, this is a pain that will probably slow the production of fake pods and persuade customers to buy authentic ones.
This is the only sort of DRM that I would actually be OK with in this instance. It's not really a waste of money, and if the DRM-reading system works reliably, it has no negative impact on the user experience.
All that would be required is a patented physical feature that can't easily be worked around. After all, they probably don't care about someone 3D printing a compatible reusable pod at home. Rather, they want a cut of any mass-market pods that work with their machine.
Apple, for instance, has effectively prevented anyone from making MagSafe-compatible chargers without using any sort of DRM. They simply threaten to sue anyone who makes a compatible charger for patent infringement. I don't see why this would be different.
Not sure if they still do, but at one point Nescafé/Nespresso started adding notches to pods (and machines) which would pierce through un-notched "compatible" pods and ruin them.
Of course that "only" invalidated the current stock for new machines, it'd still work on old machines and was simple enough to reverse-"engineer".
> All that would be required is a patented physical feature that can't easily be worked around. […] They simply threaten to sue anyone who makes a compatible charger for patent infringement. I don't see why this would be different.
I'm pretty sure Keurig's moving to an RM system because their k-cups patents are expired (the basic ones expired a few years ago, I guess those for "upgraded" k-cups are now dead) in the first place.
However, I think they are going about this all wrong, their not going to stop people making similar cups and will just create negative impressions with consumers - first time a valid Keurig cup that a customer purchased fails the test and you'll have a very angry customer.
I hear this argument a lot, but I just don't buy it. If anything, the customer will be upset with the manufacturer of the coffee cup. But as is, all of Keurig's cups are clearly marked, and I suspect that the vast majority of customers will just continue to buy those (and therefore be totally unaffected by this change).
If they can keep it technically illegal to sell a compatible pod in North America and Europe, they've probably pretty well captured the available profit.
Sigh... I am being too optimistic... I know.
Repeatedly, the market has spoken and no one wants DRM if it doesn't provide a superior product. iTunes Fairplay is dead, replaced with iTunes Plus.
TLDR: Buying nespresso feels like buying cigarettes, isn't that enough?
Pod machines are the "razor blade" and "printer ink" model taken to coffee. Yes you are being exploited.
If you try to cheap out with the espresso machine, I'd say go for pods. "Consumer-grade espresso machine" is worst of all possible worlds.
Either you pay upfront, or you get dimmed with ink jet coffee (pun intended) until it's way more expensive.
But moka is: cheap, easy to clean, lasts forever, takes virtually no space and about as fast as my kettle.
https://www.tassimo.co.uk/Help/TASSIMOTips/KnowAboutTDiscs/U...
Print a trademarked image on top, and then print a digitally signed digest of that image (as a barcode) on that same top.
The coffee maker verifies the signature, and verifies that the digest matches the image.
This also makes it easy to control who else can manufacture the coffee pods.
http://en.wikipedia.org/wiki/Sega_v._Accolade
Capsule summary: Sega's Trademark Security System, which was present in some versions of the Sega Genesis game system, would check for the string "SEGA" at a particular location in the ROM. When it found this string, it would display the text "PRODUCED BY OR UNDER LICENSE FROM SEGA ENTERPRISES LTD." on screen; if it did not find this string, the game would not boot. Accolade reproduced this to make their unlicensed games work; Sega sued them for a variety of things, including trademark infringement, and lost.
The gameboy would copy a section of the ROM onto the screen then checksum it. The gameboy would only jump to the real start address if the displayed bitmap matched the nintendo seal of quality. This went a bit further than Sega's system by displaying it verbatim. Every ROM needed to includ the full trademark and it would be show in full to the user.
I think they get this system for the Gameboy Color. I'm not sure of the timing between the lawsuits and the GBC. In general the GBC is a GB with double clocked CPU and palleted color so they might have kept the same scheme for developer ease.
Maybe if there was an advanced image recognition system and it examined the entire pod. But then I'd still expect (or hope) a court would override any protections given the motivation.
In all the cases that were presented, there was malice in the actions involved, by intending to circumvent rules by pretending it was something else, rather than honestly happening on the equivalent number.