industry media is usually fawning

- why pay a writer to write a whole article when you can just reprint a press release with slight edits?

- they live in fear of "losing access" because they have nothing else to cover

- kool-aid-drinking sells

E.g., can you imagine TechCrunch announcing a new startup and then criticizing its concept? it would make startups would think twice about giving them any releases, writers would be able to produce less content, no kool aid.

outsider media, on the other hand, can land on the other end of the pendulum of being overly cynical, paranoid, underinformed etc.