I do not think that netflix or it's cutomers should pay for the exess bandwidth they use.
However I would consider netflix and other big bandwidth users a great sport if they would donate a part of their revenue towards expanding world internet pipes.
The rest of who? I haven't noticed my internet bill go up for the same service in years, and I only know a few people that don't have Netflix or share an account with someone.
I honestly can't believe we're still discussing this.
I'm going to hope this puff piece from an ISP PR firm doesn't make it very high on HN.