Offering to just accept and blackhole traffic is silly, and everyone involved knows it. I'm really disappointed that Netflix chose to present that argument in their post, because it's deliberately misleading about the nature of settlement-free peering.
Netflix originates a lot of traffic, but it doesn't accept non-Netflix traffic for routing. That is, I can't send a request for gmail.com to my ISP, who then sends it to Netflix, who then sends it to Google. Netflix does not have a neutral network which routes traffic regardless of origin or destination - they just accept requests for Netflix and serve responses from Netflix.
No, because Comcast offers streaming video services to which Netflix is a direct competitor. Comcast would rather Netflix not exist.
How is any company which deals with a residential ISP expected to be a peer?