The website looks great, too, however it has one big problem for me: I felt frustrated to have to sit down and listen to a 4 min. video to even find out what the product was.
In the first 10-15 seconds I was on your site, I actually couldn't figure out exactly what it was (there are so many variations on standing desks these days).
I scrolled way down and I can see there are tons of benefits, but no description of the desk. I had to eventually click play on the video[1], and then when it didn't visually get to the point immediately either, I had to put on my headphones and go and find my music player to pause.
I think it would be great if it had at least one of A) a short intro video that shows the whole desk and automation within 1-2 seconds or B) just some headlines describing it ("An electric adjustable standing desk for under $400") and pictures of the product.
P.S. There is a weird, loud audio glitch/background crowd noise in the video at 2:01. :)
[1]: To be fair, the Hacker News title does say [video]. But still, it's the home page, it should get immediately to the point.