Visualization: How the Drought is Shrinking California’s Reservoirs

Interesting display.

My company sells a technologically advanced type of aerial imagery to growers, primarily in CA, and we're seeing that this year most farmers are not able to invest in new data or spend dollars on technology unless it's water related. Yields are going to be very poor, so there just isn't money to spare.

This leads to many interesting conversations, like why are people growing rice in the Central Valley, and where should our year round produce be coming from, but in the short term there are a lot of small businesses really at risk.

Seems like the simplest solution is to continually raise the price of water until supply (via rain) equals demand.