We are trying to build a poor man's Bloomberg for individual investors and simplify the world of financial analytics.
http://craytheon.info/ (Its in Beta)
That said, your startup looks cool and could be very useful if you're able to extract data all historical financial data from annual and quarterly filings (something that is very difficult right now) but it's worth noting that there any many startups in the space of making investing easier for retail investors (many of whom frankly aren't passionate about or interested in anything to do with investing beyond growing their personal funds) probably the most notable ones are maybe Wealthfront https://www.wealthfront.com/, Robinhood https://www.robinhood.com/, and most related to your startup, Quandl.
There are plenty of retail investors who want to do their own fundamental analysis which is our target market for now. If it works out well then probably we would think of scaling up.
> (something that is very difficult right now)
I agree, our parsers sometimes have a tough time extracting the data so we have to modify the parsers accordingly. Our data acquisition expenses are ridiculously low since we don't have to buy it from third parties.
We already have the service up and running for Indian retail investors with paying customers (craytheon.com). Some of those customers asked us if we can start a similar service for US markets.
Speaking of parsing, I was made aware of http://www.tagnifi.com/ I think elsewhere in this thread (I have no affiliation with them whatsoever). They appear to parse XBRL - probably in much a similar way as you do (although, I think they offer just raw data rather than the screening tools you do, so slightly different purpose/target). Just thought I'd share in case you found in interesting/useful.
As you pointed in your comment that they don't appear to parse pre xbrl data while we do.
In your earlier comment you said most startups in fin-tech space are not passionate/interested about actual investing, I completely agree. I have seen many startups claim that their users by using their service will get above average returns.
So if their service provides above average returns why are they even selling the service, just trade/invest your own money and you will be rich in no time.
The reason we started Craytheon because we wanted a service which would help us make better investment decisions in the stock market. Which is why the first US company we added to our database was Enron.
Check out this link, I think you will like it
http://craytheon.info/articles/enron_fundamental_analysis_ac...
Most individuals should not be active traders, and for non-active traders then your product has to compete against something like the Vanguard lifecycle funds which are damn good and cheap products.
I really want to believe there is a value add in products like Betterment, but is Betterment really significantly better than a Vanguard fund? I doubt it.
It might be possible to charge more than Vanguard, but I think that most who do are preying on the ignorance of investors, and that's not how I would want to make a living.
Can you please list a few, I would really appreciate that.
> your product has to compete against something like the Vanguard lifecycle funds
I think you are confused with what we do. We are not a financial advisory firm. We just take the raw data from convert it into financial charts and valuation models. The end user then can make his/her own investment decision based on that data.
There are plenty of retail investors who want to do that and that is our target market for now.