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Comment by rkalla | Hacker News Reader

Everyone seems pretty focused on the pricing - I thought the inclusion of an asset-marketplace directly into the editing environment was brilliant.

You could imagine Adobe following suit very shortly here withs something similar and invalidate all those graphic/template/icon/texture/animation sites. You just open the "marketplace" inside of Photoshop and browse around for the assets you might want.

Same would go for video-editing. No more buying Action Essentials, just load up Final Cut and look for the perfect blood animation.

You could imagine at some point your IDE having a marketplace inside of it to allow you to purchase proprietary platforms directly and integrate them into your project without much hassle.

It's a really cool proposition, ripe for monopolization unfortunately, but surely convenient if executed on well.

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I've been saying there will be a huge middle man market for assets for years. A whole studio specializing in different models for boxes - every era, every state of decay, every material. A studio dedicated to the most realistic rain effects possible - at the lowest price and graphics overhead. You don't have to worry about the "Wilhelm Scream" of boxes or rain effects though because there will be a lot of choice, a lot of options, and probably a tracking system for which assets are being used by which projects. Oh, Crysis 4 bought up all the high-def palm fronds? Sounds like there's a market for a tropics-based object studio!

I got carried away. But yeah, an asset marketplace will be essential in the future if only to keep art team sizes manageable.

+10 to this.

Once the channels for management can provide a painless experience to customers (studios, artists, etc.) this will do to assets what iTunes did to music.

This sounds nice from the point-of-view of somebody looking to put something together in a hurry, but this sounds awful from the point-of-view of the guy getting hired to model boxes all day.

Maybe that's not a huge difference from what a lot of people are doing at AAA studios anyway, but my god.

You will be amazed at some of the things people get really passionate about.

Some people get really excited about boxes. I could see making a collection of boxes in different styles being a neat project, though there's certainly some busywork involved.

https://www.youtube.com/watch?v=-tUHJnl8qPM

That's more of a management issue. If you decide to be (or are assigned to be) the "box guy" then it may be mind numbing. However, reasonable management would shift you around to different projects to keep work stimulating.

heh, I think you'd be surprised. Doing it well would mean hiring photographers, texture artists, illustrators, and so on. I'd think it would be like a collaborative still life if anything — people working together to create a perfect depiction of something, even if (as in the original still life paintings) it's just a plate with some grapes. The fun is in the process, and people will pay for it too!

Unity3d has this already ( https://www.assetstore.unity3d.com/ ). I'm pretty sure the reason why they made their engine/IDE free is because they're making so much money from their asset store.

Yep indeed. Unity3d has this for a long while.

No, the reason they made their engine and IDE free is to cater to indie developers, hobbyists, and students. Unity is to these people now what Flash used to be ten years ago—an initially simple but ultimately powerful game-making tool. And the small percentage of those that graduate beyond just doing it as a hobby or experiment end up sticking with the tools they know. It's a very bottom-up approach to the market.

Remember also that they offer a Pro version that costs money, and that they restrict the use of the free version to companies that make less than $100k per year.

There are a lot of people wanting to get into game-making these days, since tools have gotten better and the indie market has proven its worth. It's telling that Epic is putting even more emphasis on their tools than their games these days. In a gold rush, as it's said, the ones that get rich are the ones selling pickaxes.

I know, I actually started developing with the Unity engine for a side project about 6 months ago (I'm primarily a web developer with no previous game-dev experience).

The fact though is that you can publish commercially (even to mobile app stores) without a Pro license. The reason why making the base version free is commercially viable for them (aside from their hope that some users upgrade to Pro) is because of the success of their asset store.

Pretty much all Unity developers spend money on the asset store even if they're on the free plan. I myself have spent a few hundred dollars on the asset store of which Unity gets a cut thus allowing them to immediately monetize their free users.

It'd be interesting to know what proportion of their revenue the Asset Store accounts for. My own guess is very little compared to the revenue from licensing Unity itself. When a 20-person company licenses Unity Pro with iOS/Android support and the Asset Server, that's either $100,000 in licenses up front (plus upgrades later), or $2450/mo for the subscription option. And there are quite a few companies that size (not to mention bigger). I would be surprised if Asset Store revenue is really rivaling that. Hence my guess is that the free version of Unity is mainly intended as a "freemium" product to drive later sales of the Pro version.

While this may be convenient for developers, I doubt gamers are going to want to see the same rehashed textures, objects and effects with each game they purchase. Reusing art assets - to me - just sounds lazy. Like something you'd find in one of those poor 'Game Creator' apps.

I've heard this kind of comment about reusable content throughout my career in many different contexts and it's always equally true and false.

Here's the reasons I think you need to be a little bit more nuanced on this topic:

a) Sometimes it doesn't matter - The plate and chair in the background don't need to be invented from scratch everytime

b) Sometimes it's just a starting point. You won't know it's library content because it's been edited, enhanced or used in new ways.

c) Sometimes it's just part of a bigger whole. You're not going to notice the brushed aluminum bump map when it's combined with the libraries 'scratched specular map' and a few other ingredients - a cook isn't cheating when he uses bouquet garni or a garam masala from the catering supplier.

Daz Studio is all about this: http://www.daz3d.com/

Their (free) app is 90% geared toward using content purchased from their store (not free).

The market might exist, but I predict it won't be nearly as large as you're suggesting unless there is a departure from Unity's model. In Unity's asset store, the real money-makers are editor plugins. Given the effort put into some of the visual assets on the site, I can't imagine pure one-time sales are anywhere near profitable enough to sustain a business. A small indie shop that churns out a diverse array of content, maybe.

Perhaps Unreal will introduce some new ideas there such as a first-come, first-licensing or bidding model. Another idea might be a royalty system.

> Everyone seems pretty focused on the pricing - I thought the inclusion of an asset-marketplace directly into the editing environment was brilliant.

Well, they're playing catch-up with Unity here, which has had that capability for (3?) years now.

Adobe already tried that. It was discontinued.

http://helpx.adobe.com/legacy/kb/stock-photo-service-being-d...

Was it integrated directly into the applications, or was it a standalone?

I think it was tied in to Adobe Bridge which is tied into the other apps.

Avid tried two versions back also for video: https://www.avid.com/US/avid-tv/MC6-Marketplace

I don't know anyone who uses it.

people aren't talking about that as much because Unity already has that, so it's not quite as new. It's just keeping up with the competition at this point.

Agreed, and it's been an amazing success for Unity. I imagine it's why they now give standard Unity away for free, they make more from the asset store than from the editor licenses.

uhm no. Unity is not free, only the limited indie version is, Pro is $1500 which anyone who is serious about making games needs. Making a bigger game with a Team of 10 for iOS ? Get ready to shell out $3000 per seat, another $1500 for Android and basically youd also need Teamserver which is another couple of thousands.

I think revenue from the Asset Store is relatively minor compared to that. Ive heard of success stories that sell plugins worth a couple of thousands per month, but thats about it and those are not many.

In 2012, the NGUI programmer stated that NGUI was making him three times what his previous job had paid, and that his starter kits were making $700-1500 a month. http://www.tasharen.com/forum/index.php?topic=2126.0

So that suggests there's certainly some revenue there.

NGUI was also one of the most successful plugins in the entire Store, so his revenue, while significant, should also be treated as a ceiling on what a company can expect to get.

There certainly is, but i doubt its anywhere close to their license fee related revenues.

Great idea! If Adobe charges a smaller commission to the asset designers than the existing marketplace sites then it would be better for the designers because they could build their profiles in a centralized, trusted place instead of bouncing between the hottest marketplace for each "asset class". I'd imagine that would make it a double win for designers because it would not only lead to net more "asset" sales but also more design work because you'd be able to search by "highest rated" asset creator etc. Adobe could even extend to being a freelance marketplace in the sense that they can be the asset creators' pimps by showing the current highest rate per hour that the designer is being paid and that you'd have to pay to get access to them as a freelancer :)

Creative Market has a photoshop plugin that lets you do this with their platform.

https://creativemarket.com/adobe-extension

Not for long, Autodesk just bought them today. Looks like the marketplace-for-assets is starting.

https://creativemarket.com/blog/2014/03/19/building-the-worl...

Great, so stock blood animation, stock Wilhelm screams, and stock explosions everywhere?

Pretty much every TV show uses the same stock newspaper, brown lunch bag, guns, and even a lot of sets among a ton of other props. You build what you need to, but don't build everything from scratch, especially if it's not integral to the narrative.

SketchUp has a built in asset-retrieval. Also MS Office.

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