That's crazy life you live in the Valley. We are nearly as remote from SF Bay Area as a place on Earth can possibly be (18 hour net flight time with two stops) and do not have many perks, but I would be very surprised to hear about a non-technical person being deprived of something because of being non-technical. Has do to something with our not-so-distant Soviet past, perhaps.
As far a job titles go, I read an article a day ago where the author suggested that when it comes to salary negotiation and you are not quite happy with the monetary part of the offer, you should at least demand a title that would show progress when put on your resume.