It's not meant to be 'easy reading' - its like a new-age fuckedcompany.com that is gaining more traction in the bay area. His blog (as he freely admits) is just drawing attention to him and the start-up he is working on. Any PR is good PR, right?
I've been talking to him and reading his blog since earlier this year and I still don't know what his startup is.
persai.com
edit: oh, you mean what do persai do? I think it's some kind of "intelligence" application to notify you of stuff you're interested it.
i think he's sincere in saying he doesn't quite care about the relationship between uncov and persai. he just hates the stupid quakery we have here in silicon valley. it resonates quite well sometimes, there are indeed some really really really stupid things that get pitched and funded here.
He's the angriest startup commentator you've ever heard.
He's the Angry TechCrunch Nerd.
He's the Angry Zooomr, Meebo Nerd.
He's the Angry... Web 2.0... Neeeeerrrrrrrrrd.