Awesome, clearly a miss on my part. Would love to see more interface elements designed around exploring the web analytics piece of it though. Google Analytics does a fantastic job of making this data intuitive (well, for someone knowledgeable of the space) and explorable. Things like cross-channel tracking and other items are also critical.

I'm playing around with the demo in our test environment right now and really love your Event Visualizer tool. I need to play a bit more, but I'm hoping that your ability to check/uncheck the components that define the event will let us work around issues of dynamic selectors generated by YUI which was our team's concern for why Heap might not work with our setup.

EDIT:

Looks like YUI is still a major issue. If you're curious, you can look up my HN username in your email list to find my account and see what I'm talking about.