Because we can't be geeks who like to wear beautiful things? Maybe you are not the target market - and that's fine. But I'm willing to bet there's a fairly large group of people who combine geekdom and fashion. (Viz. the amount of fashion startups)

Most of my friends aren't tech people, and most of them own iPhones because they like the way they look and feel. One of them just swapped to a Nokia because she liked the colour. Phones are jewellery for a lot of people, they're all roughly functionally equivalent anyway. Why not smartwatches?