It's all the same model. Do they need to hire a model from every race to prove something?
Also, now that I look, he might be Hispanic... not that it should matter to anyone.
It's the same model. Unless you want him to go black arm, that's what you got.
You are everything that's wrong in tech right now.
Well, that's nearly as if not as dramatic as what you're replying to. :)
So it isn't the sexism, racism, or getting investments from your professors who will also encourage their brightest students to drop out to join your company and then help you get acquired when you fail because they sit on the board the of company who will acquire you, but it is this guy's comment that is everything that is wrong with tech?
I believe all of them are the same person (note birthmark near right side of wrist). Still seeing race?
It's one person. Would you prefer he changes skin-tone between photos?
That's one solution. Or they could....hire two people? Might be a bit easier to pull off.
You do realize that the campaign is designed to show how a device is used throughout one person's day, don't you? How does adding a second person clarify that message?
Because people more strongly identify with, and are thus more receptive to suggestions from, people with whom they are alike physically. And as it's a campaign that's trying to sell yet another gadget (that exists in a space primarily full of failures) then it would probably be a good idea to try to reach several types of person, rather than just the one.
So if Moto's research told them that their potential early-adopters are likely to be "white males", wouldn't it make sense for their first wave of marketing to target this audience so they're more receptive to the product?
Depends on which kind of sense you're trying to make. If your analytical framework is "pure, selfish profit is all that matters", then yeah. But not everything that's profitable for me is also good for you.
I would also assume that research for other smart watches showed the same thing. And they all failed. So maybe try something new.
Why not show multiple people in multiple situations throughout each of their days?
This seems to be the initial announcement. I'd expect (especially as more styles get announced) that they'll do exactly this before the release.
Also how about trying to make a watch that women will want to buy? I just don't see that happening for most women who won't really care about this kind of gadget (maybe I'm wrong).
Honestly, making a watch that will fit comfortably for women would be a step up. Wrist size differences and all.
Women's watches are smaller, so it's harder to do.
Part of the problem in doing that is that most women's watches have really small faces. Fitting a usable amount of information and interface onto a huge men's watch (even by men's watch standards) is a challenge already.
A pretty glaring oversight these days. Who's in charge of marketing there that they would make such a ridiculous error?
It's easier to photoshop it onto one arm than many.