* I never miss a call.
* When biking I know if I need to stay and bring out the phone just by glancing my wrist.
* It's very convenient to be able to read texts and emails on your wrist (this is even better than you imagine).
* Great for meeting notifications.
* If I leave the phone on my desk I still see when people call (several times I've catched calls by running to my desk from the other side of the office if I see that it's an important call).
* When using RunKeeper I can see all the stats (speed, distance etc) immediately and also control the music without touching the phone.
* I can use Sleep Cycle without putting the phone on my bed.
* Silent alarm which does not wake up my spouse.
* I can easily access my grocery list (through Evernote) and have it available right in front of me until I'm done shopping.
* I can play Flappy Bird on it.