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Absolutely correct. They are almost painful to look at.

I'd rather see them start purposefully small so developers will have to be more creative when adapting to the form factor.

At least some models are round. And don't tease the industry. Remember that not long ago cell phones..

Saw a new metal Pebble watch yesterday and was actually shocked to discover it was both smaller and thinner than my own analog watch, which isn't particularly big or chunky.

Here:

https://getpebble.com/steel

It looks like a calculator watch for the 21st century.

(But I guess given that I don't like watches much it isn't surprising I don't find these devices very interesting)

Edit: Adding maybe a little bit of value to this comment, the function of the device is very apparent in it form.