The nice thing about WebRTC is that video chat services have exploded. I've been using https://appear.in/ lately. It couldn't be simpler to start group video chats.
From a technical standpoint: I believe Hangouts is moving to WebRTC soon as well.
It could be a browser feature in the future to sandbox those webcam data so that it's only transfered to a specific opponent. That has some problems to solve and is just a raw thought.