Have to call bullshit on this one. "Run rate" for a business with single-digit gross margins (marketplaces) are a pretty different animal than "run rate" for a pure software/SaaS company.
I'm not poo-pooing FOBO, only saying that "$X run rate" is meaningless without understanding the underlying economics. It's a vanity metric.
So, it's awesome they got ink based on that story, but let's not kid ourselves that this says something about the business in and of itself. :)
Yes. As far as I know, "run rate" refers to taking data from a shorter time period and extrapolating it to a year, and the obvious implication is that revenue is the data point being extrapolated.