It's certainly not a bad (for me) now, but at the time I considered it a bad because I wasn't used to seeing three people get fired in two days.
(This is a bit of a troll, because I do appreciate the drive to do the very best you can at whatever task you've set yourself. And the deck certainly reflects well on the company's ethics and overall cluefulness. It just strikes me as overkill -- competing with dumbass companies like Blockbuster shouldn't be that hard, should it?)
It should also be pointed out that they do value and tackle hard problems. The Netflix prize is the most public example of this. One million dollars for a 10% improvement in movie recommendations. The battle has been fought and won in the hundredths of percentages points. http://www.netflixprize.com/leaderboard
edit: added more context to what I meant by the "online market"