Show HN: Cloak – Incognito mode for real life

I'm used to the scrolling pages and general dearth of useful information such as specs/FAQs/technical details by now (which I still find infuriating, but it seems this is becoming depressingly common thanks to the metro-inspired dogma that giving users choice and information is bad), but this has absolutely nothing at all other than a screencap. Try including some information about how it works for those of us who don't use apple products.

From the screencap, I can assume it shows other people's location in realtime (or close to it), but there is no information about how the app works or where its data comes from (facebook etc checkins? ibeacon? bluetooth/802.11x listening? voluntary data submission from other users of the app?), pricing, usage details, or even a basic FAQ.

I kept clicking all over the place expecting some hidden link, but even examining the page source has revealed nothing.

Ironically, I opened the thread because I was interested from the title, but having people need to install an app to see what is actually does isn't a great model even if it does push your market stats up and inflate the "x people installed this app" counter.

I realise this probably comes across as mean, and I apologise for that (I'm sure my tone is influenced by it being monday, and not a great one at that), but it isn't really showing people if only a subset of those interested can see how it works. Even a comment with an overview of what it is and how it works would go a long way. I have seen metro-ish product sites done somewhat well (perhaps ironically, one of the best was apple's one for the dustbin, although that still suffered from a lack of specs), but people have to feel like they aren't looking at what might as well be a placeholder if it wasn't for the javascript and store link.

Sure the product is great but I have no idea what it does.

https://www.getcloak.com/

I'm surprise the app store allows two apps to be named so similarly.

Are there that many people in your life that you MUST avoid in order to keep yourself sane? I would wager this says a lot about you.

Everyone has that crazy ex that they would stay away from. I do. But it's really not that hard to avoid her. See her coming? Turn around and walk away. She calls you over? Say no, straight up.

Or maybe the authors posted this as a sort of social commentary.

But: I'm the founder of GetCloak.com, the company that makes Cloak. We've been around for several years and obviously are going to have to defend our name. No fun.

I've sent you an email about this. Thanks.

Since Foursquare isn't so big here, additional networks would be useful to have as well.

2) Why does the background & image move around with the mouse? It doesn't have anything to do with the app.

Great UI though, I really like it.

What has been the feedback so far? And what have you planned for a next iteration (if any)?