What people have abandoned is indoor, stale, sunlight less, copycat malls with the same awful pizza and Chinese chains and the same terrible jewelry stores.
People want shopping centers to reflect regional and local character, be in town centers, and offer high quality unique options with a few staples. Get rid of the huge parking lots and add a grocer.
However tacitly this article is pointing to a possible larger problem in the Midwest where cold weather, and permanently depressed economy and a talent drain is leaving them without the tools to build interesting gathering places. This is a far larger and sadder issue.