Really? There are like 5 other phrases you could use that don't exclude (more than) half the people on the planet.
> in the hypersensitive PC world that feminists are pushing on the bigger players in the tech world, you simply can't do that.
Ah, I fell for your trap didn't I (well I didn't, I added the above afterwards, but let's say I did).
First, not all feminists want the same things. It would be like saying: "libertarian utopia that conservatives", or "socialized business environment that liberals". Yes many of the people who espouse those views claim that political identity. But not everyone (or likely even a majority) of the people who claim those political identities espouse the given view. That's like 2 fallacies (false cause fallacy, genetic fallacy) and a misleading rhetorical device (poisoning the well) all in one.
Second, feminism isn't political correctness. It's about equality. And yes equality means you have to stop insulting people's identities, especially when you are part of the privileged group (i.e. you are part of the identity that the in question oppression generally favors). Especially when you are one of the leading companies in the world and you want every customer you can get (Hey lookie! market forces!).
I'm all for your total honesty, even if it's rude, as long as it isn't ridiculing someone's identity (if you can't state your perception of the truth without doing that, then your perception of the truth is flawed because it involves people's identity). Also, your job may require you to work with certain people, so being polite may be a requirement for your job and whatever. (As an example, the (initial) problem discussed here (the github employee) has to do with GitHub (apparently) not making a conducive work environment).