You're kidding yourself if you think Google is "just a well known consumer brand"...
They're not much of a consumer brand tbh, but they pull in tens of billions a year creating virtual properties to sell advertising space on.
(an aside) One of the startups I worked for years ago, rented a huge office near San Jose, but decided to change directions and hire out of cheaper locales for a while. So we sublet the space out. For a good 2 years this space generated more revenue than the rest of the company and we joked that perhaps we should get into the real estate business. We even had two employees with real estate licenses in 3 states.
People google stuff on bing, tho. So, if you're brand is a verb, in widespread common usage, I'd say it's doing ok. Kinda like Kleenex.