The one hiccup was that the first thing they tried to send me on a Sunday got lost, but they handled it with great customer service and next-day shipped me a replacement during the week. And since then the few things I've had scheduled for Sunday have been fine, too.
I'm in a big city, though. Maybe it's gotten worse for people in less densely populated areas that aren't so near their warehouses?
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The videos service is a mess UI-wise compared to its competitors, but considering how much free shipping I take advantage of I can't complain. But Marco certainly a point that the bundling (and branding, and messaging, and discoverability) is pretty bad. It works serviceably on my Kindle Fire and Samsung TV, but is a clear step down from the competitors in terms of interface, app availability, polish, etc.
I know that's how Amazon phrases it but this is the fallacy the OP is arguing against.
So that means it's all 'free' despite costing $100 just as a Tesla Model S is free after you've paid the $70,000 fee, and a Mac Pro is also free after you've paid the $2,999.
Perfectly reasonable.
I wouldn't have been able to make the purchase without having previously paid for a Costco membership, so the "true" cost of the toilet paper is more than $7.99. That said, would anyone reasonably contend with the statement "I got this toilet paper for $7.99"?
Similarly, those videos are free _for members_, in the sense that they can be used at no further cost.
Equally if I set up a Mac Pro club where I charge $3500 annual membership, and you get a free Mac Pro, nobody would be fooled into calling that Mac Pro 'free'.
Amazon Prime is a flat membership fee, after which you receive a number of unmetered benefits. Some of those benefits include products that would normally cost money being available for no additional cost. The use of the word "free" to describe offers like that is unremarkable.
Nothing you get from prime is actually 'free'. Unmetered is honest, 'included' would be honest. 'Free' is not.
Another example would be broadband with no cap. We call that 'unmetered' not 'free', for a reason.
Are people not understanding the concept of membership? There are _countless_ examples of membership, both online and off, in which perks of said membership are touted as "free".
Golf clubs offer free food/drinks/carts. Costco as mentioned offers free unlimited-discounts/samples/eye-testing. etc...
"Free" has at this point become an idiomatic expression, which, when used in the context of a membership perk, effectively means
"You've paid for unlimited use of this perk and it's no additional charge over the cost of your membership"
In all of my time using Amazon I've never felt the intention to mislead me into thinking I would have these videos free if I hadn't paid for Prime... In all of their advertisements/video-descriptions it is explicitly mentioned somewhere on the page that this video is "prime"... The 'free video' section is even labelled "Prime Instant Video".
Whether you're getting free drinks at the Golf Club or watching free videos in Amazon Prime, it would take a mental invalid to not realize the inherent cost of that 'free' item, and the fact that you already paid for access to it.
I suggest you do some actual research into behavioral economics.
For those of us (I'm guessing the majority) who already buy Amazon Prime simply for the benefit of unlimited 2-day shipping, any additional features come at no cost.
I agree it's not the same as a pure definition of 'free', but for many of us it's effectively the same.
"Shipping is 'free' [for Amazon Prime members]."
That is a factual statement, even under a very strict definition of the word "free". And I think it corresponds to the original poster's intent. Obviously, it costs money to become an Amazon Prime member, but for such members the shipping is, indeed, free.