The question I think many people have is, why hasn't this change already happened?
Otherwise this just sounds like some skeevy boyfriend moaning, "No, baby, I'll change, I swear, don't leave me. It's going to be different this time."
Over year ago I went to some local hackfesty thing which, after I got settled in, turned out to have GoDaddy as a sponsor. The GoDaddy rep talked about how they're all different now, all new management, etc. But it still smelled of geekwashing. I left at the first break.
The site is still the same, the ads are still cringe-inducing. And now you say the change is still yet to come.
You need a better story.
Wait, how is this supposed to compute?
"Checkered past" (= "sleazy business practices to maximize profit") plus this IPO (= "woo! shareholder value!") suddenly equals "enhancements for web professionals"?
I'll believe it when I see it.