2. Plug, baby plug. Don’t assume that people will know what your website is or how to buy your product. In our case, they did not show the website address on screen so make sure to say it out loud.
And yet there is no link to the website, or the kickstarter project. Well there is a link. It was hard to find. It was in the first paragraph. I missed it. Goes to show that blue underlined links really do work the best.