First of all, Soylent passed $2 million in orders, so there is a demand for this, even in its uncertain, preliminary state.
Second of all, what's wrong with the name? You'd have to be absolutely off-the-rails crazy to think even for a moment that it's actually made of people, which leaves the only other meaning - food substitute.
Really, what is it with the undue hate coming at Soylent in this comment section? Jealousy?
Why are you trying to cut them down? "We'll see if there's an actual demand"? There is an actual demand. $2 million in demand. That's undeniable.
I beg to differ: http://en.wikipedia.org/wiki/Spotted_dick
My wife calls it "Pioneer Cereal".
People I talk to about Soylent tend to think about it in a binary "all or nothing" way. Yes, there are few who would do use it for the majority of their meals.
There are many people, however, who appreciate the occasional healthy/quick/cheap meal.
Soylent might not yet be "cheap", but it will be big if it gets there.
It's memorable. And FWIW, 1) the book had no cannibalism, and 2) most kinds of "SoyLent" were not made from people even in the movie.
You are mistaken. Haven't you seen commercials for those "breakfast drinks"? That's what this is pretty much.